Shape Brands. Drive Business Growth. Lead the Market.
Marketing is at the core of every successful business. In today’s digital economy, organizations seek professionals who can understand customer behaviour, build strong brands, develop impactful marketing strategies, and drive business growth through data-driven decisions.
Flexible Learning
Experienced faculty members
Live online sessions
Practical insights
Our Accreditations and Recognitions
Accredited with ‘A’ Grade by NAAC in the First Cycle, the first State Private University in Bihar, Jharkhand and West Bengal to achieve this feat
Why Choose an MBA in Marketing?
Marketing has evolved into a strategic business function that drives customer engagement, innovation, and sustainable growth. This specialization prepares learners to understand consumer behaviour, build successful brands, manage sales and distribution, leverage digital platforms, and make informed marketing decisions using business analytics.
Programme Highlights
Industry-Oriented Curriculum Aligned with Modern Marketing Practices
Strong Focus on Digital Marketing & Brand Management
Exposure to Consumer Behaviour, B2B, Retail & Global Marketing
Business Analytics Integrated with Marketing Decision-Making
Flexible Online Learning Through an Advanced Learning Management System (LMS)
Ideal for Graduates, Working Professionals & Entrepreneurs
What You Will Learn
The programme provides a comprehensive understanding of modern financial management while building a strong foundation in business strategy and decision-making. Learners gain exposure to:
Consumer Behaviour
Integrated Marketing Communications
Sales & Distribution Management
B2B Marketing
Retail & Service Marketing
Digital Marketing & Brand Management
Global Marketing
Business Analytics for Marketing Decisions
Customer Relationship Management (CRM)
Business Research & Strategic Decision Making
Key Skills You'll Develop
- Strategic Marketing Planning
- Brand Management
- Consumer Behaviour Analysis
- Digital Marketing
- Sales & Distribution Management
- Marketing Analytics
- Customer Relationship Management
- Leadership & Strategic Decision Making
Eligibility
The minimum qualification required to apply is passed Bachelor Degree of minimum 3 Years duration. Obtained at least 50% marks (45% Marks in case of candidates belonging to reserved category). Candidates who are in the final semester of the Bachelor Program are also eligible to apply for the Online MBA Program.
Admission
- To join our affordable online MBA program, students can apply online and send their form and copy of the certificates /credentials to the Programme Coordinator.
- Upon selection, the offer of admission letter shall be sent to the student with instructions to pay fees online/ DD.
- On receipt of fees, admission is confirmed, and enrolment number and Identity Card will be issued.
Affordable Online MBA Program Fees & Structure
| Fee Type | Amount | Notes |
| One-time Registration Fee | Rs. 2,500/- | Paid (towards processing charges) at the time of Application Form submission. |
| Semester Fee | Rs. 25,000/- | Payment commences from the time of admission. |
| Examination fees | Rs. 3,000/- | Paid Yearly |
Duration
The total duration of the program is 2 years, which consists of 4 semesters.
Medium
The medium of instruction and examination is English only.
Popular Job Roles
Graduates can pursue careers as:
- Marketing Manager
- Brand Manager
- Product Manager
- Digital Marketing Manager
- Business Development Manager
- Sales Manager
- Marketing Strategy Consultant
- Market Research Analyst
- Customer Success Manager
- Growth Marketing Manager
With experience, professionals can advance to leadership roles such as
Head – Marketing,
Vice President – Marketing,
Chief Marketing Officer (CMO), and
Business Head.
Industries Hiring Finance Professionals
Marketing professionals are in demand across virtually every industry, including:
- Information Technology
- E-commerce
- Banking & Financial Services
- FMCG
- Retail
- Healthcare & Pharmaceuticals
- Manufacturing
- Media & Entertainment
- Hospitality & Tourism
- Consulting
The versatility of this specialization makes it one of the most
sought-after MBA disciplines.
Leading Recruiters
Marketing professionals are recruited by leading organizations including Amazon, Google, Microsoft, Deloitte, Accenture, Tata Group, Reliance Industries, ITC, Hindustan Unilever, Nestlé, Coca-Cola, PepsiCo, Aditya Birla Group, Asian Paints, ICICI Bank, HDFC Bank, Airtel, and Flipkart, among many others.
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…along with numerous global financial institutions and emerging fintech organizations.
Syllabus of our MBA Program
Management Foundations
- Business Economics
- Sustainability and Ethics
- Financial Reporting & Corporate Finance
- Organizational Behavior & Human Resources Management
- Quantitative Techniques for Business Decisions
- Generative AI for Online Learners
Core Business Management
- Entrepreneurship
- Marketing Management
- Banking, Financial Services & Insurance
- Corporate Law
- Business Analytics
Marketing Specialization
- Business Research Methods
- Operations Management
- Consumer Behavior
- Integrated Marketing Communications
- Sales & Distribution Management
- Open Elective – Customer Relationship Management
Advanced Marketing
- B2B Marketing
- Retail Marketing & Service Management
- Digital Marketing & Brand Management
- Global Marketing
- Cross Course – Business Analytics for Marketing Decisions
- Project / Research
Who Should Choose This Specialization?
This programme is ideal for:
- Graduates aspiring to build a career in marketing
- Working professionals seeking career advancement
- Sales and business development professionals
- Digital marketing professionals
- Entrepreneurs and business owners
- Professionals looking to transition into marketing leadership roles
Equivalent to ARKA JAIN University On-campus Degree Programs
Globally recognized
Frequently Asked Questions? (MBA Online Degree)
ARKA JAIN Online’s accredited online MBA offers a flexible format and relevant curriculum to help you advance your career. So yes, it is worth it.
An Online MBA empowers you to pursue a fulfilling career. From management to marketing, finance, human resource, and beyond, you’ll be equipped to thrive in various sectors.
Candidates applying for the Online MBA program must possess an undergraduate (bachelor’s) degree from a UGC-recognised university, with a minimum duration of three (3) years, and attain a minimum aggregate score of 50% or equivalent letter/numerical grade. SC/ST candidates are entitled to a 5% relaxation in the minimum aggregate score requirement.
Yes, learners opt for Online MBA program because of its flexibility, allowing them to balance work and studies. Online MBA program from ARKA JAIN Online typically offer asynchronous learning, enabling students to access course materials and lectures at their convenience.
Yes, employers in India accept Online MBA degrees from reputable institutions, recognised by the University Grants Commission (UGC) and other accrediting bodies.
Yes, our affordable online MBA program is UGC-approved and carries the same weightage as a traditional MBA degree, making it one of the best online MBA in India for working professionals.
